The size of a company does not matter. However, the applicant needs to be at least five years old in order to demonstrate superior profitability relative to its industry averages.
Yes.
A business unit is equivalent to a segment category reported in your company's annual report.
By applying to the Porter Prize, it is hoped that the company/business unit will become more attuned to the principles of competitive strategy. It forces companies to ask questions like: are we delivering a unique value proposition that is different from others, have we maintained strategic continuity over time, have we innovated in ways that enable the strategy, have we sustained superior profitability, etc. The prize process can serve as an impetus to rethink the current strategy or to pave the way for implementing distinctive strategy in the future. In addition, applicants can attend a special seminar that will be held during Professor Porter's visit to Tokyo in early December.
In addition to recognition as a leader in strategy and increased PR and recruiting exposure, the winners will be written up in a case study series for Hitotsubashi Business Review (published by Toyo Keizai Inc.) and in other publications.
Yes.
It is free.
There is no monetary prize for Porter Prize winners.
Yes, by all means. The committee encourages companies to reapply.
The single-business company winner and the business-unit winner cannot apply for the prize for the subsequent five years. However, a different business unit within the same company can apply for the prize.
No. Selection is the sole responsibility of the selection committee.
No. Advisory Board members, including Professor Porter, provide only overall guidance.
Yes. Each business unit can send in a separate application form.