Winners / Selection Rationale
2002 2nd Porter Prize Winner
ASKUL Corporation
Unique target market in the form of small and medium enterprises and continuous innovation in its operations
Takeda Chemical Industries, Ltd.
Outstanding strategy implementation and pipeline management to win with a strategy of focus, while other mega-pharmaceutical companies pursue scale
ORIX Corporation
Using its grasp of the needs of small and medium enterprises and its exceptional financing capability to cross-sell 40 types of financial products and services through offices located across the nation