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Winners

2005 5th Porter Prize Winner

Taiyo Yakuhin Co., Ltd.

Specialization in generic pharmaceuticals, and building a unique business system to provide a broad range of products at low prices.
Taiyo Pharmaceutical Industry is the leader in sales among Japan’s top three generic drug companies. However, its profitability far exceeds that of competitors.
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BANDAI Co., Ltd.

Creation of a unique positioning as “character merchandiser” that perfectly synchronizes with TV programs, and achieving stable profit in the highly volatile character business.
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Benesse Corporation

Educational support not only in preparation for entrance examinations but also in everyday study at home for children and students in a broad age range from 6 months old to high school seniors, achieving high customer satisfaction via individually-tailored correspondence course services while offering reasonable prices. As a result, Benesse has gained remarkable customer support.
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HORIBA, Ltd.

Developing and manufacturing the most appropriate system equipment by specializing in engine performance measurement. As a result, the company succeeded in creating a high value-added business covering both measurement equipment and a wide range of laboratory systems.
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