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Winners

2012 12th Porter Prize Winner

Ajinomoto Fine-Techno

Ajinomoto Fine-Techno, Electronic Materials Division is clearly focused on a product area in which it can achieve differentiation through technology leadership. It complements this focus strategy with an open innovation strategy. It is unique, however, in its development of a tight network encompassing various players in Japan’s packaged printed circuit board industry and global CPU manufacturers. AFT maintains the position of global leadership in an extremely competitive market.
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Credit Saison

Redefined the credit card service as a daily financial service to support shoppers, instead of being just a status symbol.
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Tokyo Itoi Shigesato Office

Focus on creating contents and value around “the enjoyment of everyday life.” High profitability is considered a result, rather than the main objective.
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Recruit Lifestyle

Creating more and happier matches between travelers and hotels through online hotel reservation site, Jalan net.
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