Winners / Selection Rationale

2002 2nd Porter Prize Winner

ASKUL Corporation

Unique target market in the form of small and medium enterprises and continuous innovation in its operations

Takeda Chemical Industries, Ltd.

Outstanding strategy implementation and pipeline management to win with a strategy of focus, while other mega-pharmaceutical companies pursue scale

ORIX Corporation

Using its grasp of the needs of small and medium enterprises and its exceptional financing capability to cross-sell 40 types of financial products and services through offices located across the nation