Winners / Selection Rationale

2004 4th Porter Prize Winner

Daido Life Insurance Company

Unique sales systems whereby the company provides death risk coverage to owners of small and medium-sized enterprises (SMEs), and also arranges sales alliances with associations of small businesses and organizations of CPAs and certified tax advisors, as well as appoints CPAs and tax advisors as insurance sales agents.

Phoenix Electric

Provision of flexibility in product design and the assurance of high quality at a low cost to customers, through the establishment of a unique system for allocating responsibility among its customers and manufacturing partners, despite having a highly specialized technological product ? a super-high-voltage mercury lamp used in projectors and large-screen rear projection TVs, which requires exact matching and customization to fit other components, such as an electric power stabilizer.