Winners / Selection Rationale

2003 3rd Porter Prize Winner

Suruga Bank Ltd.

Continuous development of new products and unique services based on highly original approaches, which enabled for Suruga Bank to provide services that had not been available to its customers.

Seven-Eleven Japan Co., Ltd.

Tenaciously working to create a mechanism that allows for the efficient provision of consistently high-quality items ? every little thing required between the time one wakes up in the morning and the time one goes to sleep at night, taking into account frequent variations in consumer preferences that are affected by geography, the season and the time of day.

Trend Micro Incorporated

Specialization in anti-virus software services in the broader area of network security, and its dedication to accumulating virus information and developing solutions faster and more effectively than any of its competitors, through the efforts of staff in development centers around the world, working 24 hours a day, 365 days a year.

Shimano Inc.

Achievement in systematizing bicycle parts, and constantly upgrading and seeking higher performance products through the establishment of close ties with leading bike users and bike shops. Despite being a components manufacturer, Shimano also created a new mountain bike market. The Shimano brand has earned a high level of confidence among users that far exceeds that of any of its competitors.