Winners / Selection Rationale

2013 13th Porter Prize Winner


ITO EN has created a sugar-free drink market in Japan by focusing on green tea drinks in cans and PET bottles. It has a unique value chain, strengthened by a comprehensive product line of green tea drinks, a route sales system, and a tea-producing region development project., Inc. succeeded in establishing a price comparison service as a business. It puts clear priority on the consumer’s benefit, while simultaneously providing an indispensable service for retailers and manufacturers.

Mitsubishi Corp. - UBS Realty Inc.

Supports the securitization of industrial real estate held by Japanese companies, with the aim of helping to revitalize the Japanese economy


UNITED ARROWS LTD. has succeeded in developing the “select shop” business on a large scale. It carries high-quality products, purchased items as well as original products.