Winners / Selection Rationale

2007 7th Porter Prize Winner

Kaihara Corporation

Specializes in blue denim fabric for fashion jeans. Vertically integrated manufacturing from spinning to weaving to finishing. Offers quality, speed and product ideas sought worldwide despite high price.

Maruho Co., Ltd.

Specializes in dermatology and topical applications. Achieves strategic positioning as specialty pharma.

Ryohin Keikaku Co., Ltd.

Achieves full potential of Muji Ryohin value proposition of “high quality, no waste, low price with a reason” by complete control of value chain through company brand-only product planning and distribution (so-called SPA model)